T&P announces Beta launch of Map Engine in partnership with Sente Advisors

At the January 28, 2021 SKILLS conference hosted by Simpson Thacher, Theory and Principle, along with their partner Sente Advisors, announced the beta launch of Map Engine.

Map Engine is a tool that easily allows users to upload a spreadsheet containing 50 state survey data and instantly generates a beautiful map visualization. The user is provided both a link to a unique URL to share and a code snippet to embed the map into an iFrame on their sites, depending on preference. 

A preview of the application as well as a demo video can be viewed at www.mapengine.co

You can review all of the recordings from the SKILLS conference, including the announcement of MapeEngine,  here.

Coverage of T&P’s Virtual Justice Tech and Design Gathering

Media Strategist (and former Editor -in-Chief of the ABA Journal), Molly McDonough, covered T&P’s first Justice Tech and Design Gathering.  She noted:

“The bridging of the civic and justice tech communities is an idea worth replicating, again and again. In just one seating, I witnessed sharing that will likely save one entity enormous time and effort with their project. When someone else has already done the research or has lessons learned on a similar issue, it’s ideal to learn from them rather than start from scratch.”

This was precisely our goal for the event, and we look forward to hosting more in the future.  To read Molly’s full review of the event, check it out on her blog.  

Talk on Product Design in Legal now available

In June, Nicole Bradick spoke to an audience of Australian lawyers, law students, and legal techies from the comfort of her daughter’s bedroom (note the puppy pictures in the background).  This talk covered the challenges with design in the legal space and how to build better products.  The talk was hosted by The Legal Forecast for their “On Speaker” series.


Bradick featured in interview by Molly McDonough

Our CEO Nicole Bradick was recently interviewed by Molly McDonough, a legal industry veteran and former Editor-in-Chief of the ABA Journal, on the work that is happening here at T&P.

I’m fascinated with entrepreneurs like Nicole. She has exceptional listening skills. I’m not just talking about listening to a friend or a colleague. She knows how to listen to the market.

She’s also innately passionate about the law and improving systems of justice. This passion to improve is the foundation of her current venture, Theory and Principle, where she is chief executive officer.

Theory and Principle has a clear mission: to develop custom web and mobile applications to improve the legal experience for everyone involved.

The company’s clients are varied, mostly large law firms, not-for-profits and foundations, and legal technology companies.

Nicole observes that Theory and Principle clients are essentially trying to solve the same problems. The problems usually involve breaking through the bricks and mortar barriers that have made law inaccessible and difficult to digest for consumers.

You can read the whole article (as well as a number of other interesting interviews) on Molly’s blog, a Just Society.

UK’s Law Society Gazette covers T&P’s market strategy

In an article outlining strategies of various legal tech companies in light of a rapidly expanding legal technology market, Joanna Goodman interview Nicole Bradick on how Theory and Principle maintains its place as market leader:

What of the pioneers operating in an increasingly crowded market? Nicole Bradick is founder and CEO of Theory and Principle, a US startup that builds digital products for law firms and legal departments. ‘When we launched, we were the only product design and development shop with an exclusive focus on legal,’ she says. ‘Since then, we’ve seen others pivot to legal, as well as new shops popping up.’

Bradick’s strategy to remain as market leader has forced her business to pivot. ‘We’ve diversified our client base between “Big Law”, non-profit and legal tech, and as prospective clients started to bring development functions in-house, we adjusted our offerings to support them,’ she says. But she does not see the new legal engineering and design firms as direct competition. ‘We are a full-service product agency focusing on UX/UI (user experience/user interface), whereas they are more about service design. They represent partnership opportunities for us, not competition,’ she adds.

You can read the full article here.

Bradick featured as a “Woman Leading the Legal Tech Sector”

Our CEO, Nicole Bradick, was in great company along with 12 other women internationally who are innovating in the legal space. The article, Women Leading the Legal Tech Sector , appeared on The Technolawgist, a blog dedicated to legal technology. The article included a brief interview with Bradick:

Why Legal Tech?

I moved into legal innovation and technology by accident.  I was dissatisfied practicing law, so I started looking for other exciting jobs in the space. I live in a smaller market, so I wasn’t really finding anything.  That constraint led me to start my first company, which offered high end labor arbitrage to law firms.  Moving into the legal innovation space, I quickly started to see all of the opportunities for technology to help solve some of the stickiest problems in the industry.  I was very quickly sold on this work and am now on my third company in this space. 

Biggest success in Legal Tech?

My biggest success really has nothing to do with legal technology, but instead it’s the team I have been lucky enough to build to work in this space.  I have the brightest, funniest, hardest working team, and I love that the legal industry gets to benefits from their collectively massive amount of expertise. 

What are the challenges of Legal Tech?

Early on, the biggest challenge was just getting taken seriously.  It took years in the trenches proving myself in order to gain the respect I was hoping for at the outset.  With entrepreneurial maturity comes confidence in your company and its offering, as well as a complete evaporation of any imposter syndrome. When selling to large law firms, coming from a position of confidence and a solid record certainly helps. 


Check out the article to see interviews with other great women in legal tech!


Bradick quoted in Thomson Reuters series by Paladin COO Kristen Sonday

Over the past few months, Kristen Sonday, the COO of pro bono platform Paladin, has been covering a range of interesting and timely issues in her series of posts for Thomson Reuters’ Legal Executive Institute. T&P CEO Nicole Bradick was interviewed and quoted for each of these:

In “How to Reduce Design Bias and Ultimately Increase Access to Justice,” Sonday discussed the challenge with non-diverse founders building Access to Justice products and how to better promote diverse founders.  Bradick offered the following advice:

“Take diverse founders seriously. We naturally seek out people who look and sound and act like ourselves. Hear out a diverse group of founders when looking for solutions and be willing to acknowledge the biases you’re bringing to the table.”

In another post, “Taking a Business Approach to Access to Justice,” Sonday focuses on how to make more sustainable companies that build access to justice technology.  Bradick was quoted saying:

“There’s actually a ton of ATJ tech, but there aren’t more individual companies because everyone is still trying to figure out how to make money and sustain a company in this space . . . .” “You can’t rely on grant funding. I see people making this mistake a lot — it’s simply not sustainable. You need to have a revenue model to work towards . . . .”

Bradick offered this advise on how the industry can support Access to Justice Innovation: “Be willing to fund or buy products from these companies. In the end, it’s always money that’s needed.”


Bradick interviewed as first guest on new Bob Ambrogi podcast

Bob Ambrogi, one of the most prominent and well-respected journalists in the legal technology and innovation space, rolled out his new podcast this week, LawNext.  Available on iTunes, LawNext is a weekly podcast where “Bob interviews the innovators and entrepreneurs who are driving what’s next in the legal industry. From legal technology startups to new law firm business models to enhancing access to justice, Bob and his guests explore the future of law and legal practice.”

For his first guest, he invited Theory and Principle CEO Nicole Bradick for a discussion about “technology development and design, what makes legal technology “bad” or “good,” the process of developing technology from problem to prototype, and why Nicole believes technology is not the answer to all of our problems.” Check out the Podcast and Bob’s post introducing the new podcast on his blog, LawSites.

Recent Press Roundup

It’s been a busy quarter for us here at Theory and Principle! We’ve had a lot of nice mentions in press recently, so we’re sharing some of those here.

The most controversial press comes from our friend Bob Ambrogi, who wrote an expose on the use of White Comfy Chairs at conferences, and outed our CEO, Nicole Bradick, for wearing the same dress at two conferences in the same week.


In Legaltech, 2018 Could Be A Banner Year for the Big White Comfy Chair

More substantively, Bradick was recognized by LegalTech News as a “Legal Tech Mover,” although it inaccurately states that this is her first foray into the tech startup scene when, in fact, this is her third company.  She apparently has not learned her lesson.

The National Jurist published an interview with Bradick that covers legal tech and design.  She also discussed the genesis for Theory and Principle:

“I started Theory and Principle because I felt like legal technology had finally hit a tipping point where a shop like mine could really make an impact.  The number of organizations in the legal space (law firms, legal aid organizations, legal tech companies, corporate legal departments, etc.) that are building or are interested in building tech is certainly on the rise, and we have an opportunity with good design to make those products more impactful and successful.”

Courtroom 5, a startup working on providing pro se litigants with help navigating the court system, wrote an article about Bradick as well (we know, we know, too much!) that covered issues regarding self-represented litigants.

Phew, that’s it for now.

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