LawNext Podcast: Why UI and UX Matter in Legal Tech Adoption

The latest episode of the LawNext podcast, hosted by Bob Ambroji, features Nicole Bradick, CEO of and Theory and Principle, and Andy Wishart, CPO of Agiloft.  Tune in to hear Nicole and Andy discuss the importance of user experience in legal tech adoption and share some of the many facets that made up their collaborative effort on Agiloft’s UI redesign that is underway.

Click Here to Listen

Map Engine in the Press

After many months of hard work, collaboration, and diligence with our wonderful beta testers – Map Engine is live and running like the machine it is! Our good friend and fellow tech-loving attorney, Bob Ambrogi, shares his views on Map Engine and the efficiencies it will bring to law firms around the world. Read Bob’s latest here.

Map Engine was also featured in Artificial Lawyer; Map Engine Visually Charts the Legal World. This article provides an overview of the inner workings of this ground-breaking web-based application and the potential for scaling globally.

Map Engine was launched in April of 2021. Official Press Release: Map Engine April 2021 Press Release.docx



Podcast: Launch of Map Engine and Life as a Startup Founder

Listen in to Nicole Bradick, Theory and Principle CEO, and Ryan McClead, Principle at Sente Advisors, discuss their collaboration on the  development of Map Engine and share a bit about what life is like as a startup founder. ICYMI, Map Engine is a visualization tool that brings powerful data to life by displaying users’ specific insights via the custom interface. Check out the podcast here.

Video: CEO, Nicole Bradick as a guest on Litera’s Future Law Bootcamp

Nicole Bradick is a guest with Joe Borstein on Litera’s “Future Law Bootcamp” YouTube series. Listen in to hear how Nicole turned her legal career as a court attorney into a CEO running a successful custom legal tech agency. Throughout the episode Nicole provides an overview of the steps taken along the way to develop products with a vast range of clients, meeting the unique needs each partner brings to the table. Click below for the full conversation!


T&P announces Beta launch of Map Engine in partnership with Sente Advisors

At the January 28, 2021 SKILLS conference hosted by Simpson Thacher, Theory and Principle, along with their partner Sente Advisors, announced the beta launch of Map Engine.

Map Engine is a tool that easily allows users to upload a spreadsheet containing 50 state survey data and instantly generates a beautiful map visualization. The user is provided both a link to a unique URL to share and a code snippet to embed the map into an iFrame on their sites, depending on preference. 

A preview of the application as well as a demo video can be viewed at

You can review all of the recordings from the SKILLS conference, including the announcement of MapeEngine,  here.

Coverage of T&P’s Virtual Justice Tech and Design Gathering

Media Strategist (and former Editor -in-Chief of the ABA Journal), Molly McDonough, covered T&P’s first Justice Tech and Design Gathering.  She noted:

“The bridging of the civic and justice tech communities is an idea worth replicating, again and again. In just one seating, I witnessed sharing that will likely save one entity enormous time and effort with their project. When someone else has already done the research or has lessons learned on a similar issue, it’s ideal to learn from them rather than start from scratch.”

This was precisely our goal for the event, and we look forward to hosting more in the future.  To read Molly’s full review of the event, check it out on her blog.  

Bradick featured in interview by Molly McDonough

Our CEO Nicole Bradick was recently interviewed by Molly McDonough, a legal industry veteran and former Editor-in-Chief of the ABA Journal, on the work that is happening here at T&P.

I’m fascinated with entrepreneurs like Nicole. She has exceptional listening skills. I’m not just talking about listening to a friend or a colleague. She knows how to listen to the market.

She’s also innately passionate about the law and improving systems of justice. This passion to improve is the foundation of her current venture, Theory and Principle, where she is chief executive officer.

Theory and Principle has a clear mission: to develop custom web and mobile applications to improve the legal experience for everyone involved.

The company’s clients are varied, mostly large law firms, not-for-profits and foundations, and legal technology companies.

Nicole observes that Theory and Principle clients are essentially trying to solve the same problems. The problems usually involve breaking through the bricks and mortar barriers that have made law inaccessible and difficult to digest for consumers.

You can read the whole article (as well as a number of other interesting interviews) on Molly’s blog, a Just Society.

UK’s Law Society Gazette covers T&P’s market strategy

In an article outlining strategies of various legal tech companies in light of a rapidly expanding legal technology market, Joanna Goodman interview Nicole Bradick on how Theory and Principle maintains its place as market leader:

What of the pioneers operating in an increasingly crowded market? Nicole Bradick is founder and CEO of Theory and Principle, a US startup that builds digital products for law firms and legal departments. ‘When we launched, we were the only product design and development shop with an exclusive focus on legal,’ she says. ‘Since then, we’ve seen others pivot to legal, as well as new shops popping up.’

Bradick’s strategy to remain as market leader has forced her business to pivot. ‘We’ve diversified our client base between “Big Law”, non-profit and legal tech, and as prospective clients started to bring development functions in-house, we adjusted our offerings to support them,’ she says. But she does not see the new legal engineering and design firms as direct competition. ‘We are a full-service product agency focusing on UX/UI (user experience/user interface), whereas they are more about service design. They represent partnership opportunities for us, not competition,’ she adds.

You can read the full article here.

Let's talk legal tech

We'd love to hear from you. Contact us to chat about your project and how we can help.