Map Engine in the Press

After many months of hard work, collaboration, and diligence with our wonderful beta testers – Map Engine is live and running like the machine it is! Our good friend and fellow tech-loving attorney, Bob Ambrogi, shares his views on Map Engine and the efficiencies it will bring to law firms around the world. Read Bob’s latest here.

Map Engine was also featured in Artificial Lawyer; Map Engine Visually Charts the Legal World. This article provides an overview of the inner workings of this ground-breaking web-based application and the potential for scaling globally.

Map Engine was launched in April of 2021. Official Press Release: Map Engine April 2021 Press Release.docx

 

 

Podcast: Launch of Map Engine and Life as a Startup Founder

Listen in to Nicole Bradick, Theory and Principle CEO, and Ryan McClead, Principle at Sente Advisors, discuss their collaboration on the  development of Map Engine and share a bit about what life is like as a startup founder. ICYMI, Map Engine is a visualization tool that brings powerful data to life by displaying users’ specific insights via the custom interface. Check out the podcast here.

Video: CEO, Nicole Bradick as a guest on Litera’s Future Law Bootcamp

Nicole Bradick is a guest with Joe Borstein on Litera’s “Future Law Bootcamp” YouTube series. Listen in to hear how Nicole turned her legal career as a court attorney into a CEO running a successful custom legal tech agency. Throughout the episode Nicole provides an overview of the steps taken along the way to develop products with a vast range of clients, meeting the unique needs each partner brings to the table. Click below for the full conversation!

 

T&P announces Beta launch of Map Engine in partnership with Sente Advisors

At the January 28, 2021 SKILLS conference hosted by Simpson Thacher, Theory and Principle, along with their partner Sente Advisors, announced the beta launch of Map Engine.

Map Engine is a tool that easily allows users to upload a spreadsheet containing 50 state survey data and instantly generates a beautiful map visualization. The user is provided both a link to a unique URL to share and a code snippet to embed the map into an iFrame on their sites, depending on preference. 

A preview of the application as well as a demo video can be viewed at www.mapengine.co

You can review all of the recordings from the SKILLS conference, including the announcement of MapeEngine,  here.

Coverage of T&P’s Virtual Justice Tech and Design Gathering

Media Strategist (and former Editor -in-Chief of the ABA Journal), Molly McDonough, covered T&P’s first Justice Tech and Design Gathering.  She noted:

“The bridging of the civic and justice tech communities is an idea worth replicating, again and again. In just one seating, I witnessed sharing that will likely save one entity enormous time and effort with their project. When someone else has already done the research or has lessons learned on a similar issue, it’s ideal to learn from them rather than start from scratch.”

This was precisely our goal for the event, and we look forward to hosting more in the future.  To read Molly’s full review of the event, check it out on her blog.  

Talk on Product Design in Legal now available

In June, Nicole Bradick spoke to an audience of Australian lawyers, law students, and legal techies from the comfort of her daughter’s bedroom (note the puppy pictures in the background).  This talk covered the challenges with design in the legal space and how to build better products.  The talk was hosted by The Legal Forecast for their “On Speaker” series.

 

Bradick featured in interview by Molly McDonough

Our CEO Nicole Bradick was recently interviewed by Molly McDonough, a legal industry veteran and former Editor-in-Chief of the ABA Journal, on the work that is happening here at T&P.

I’m fascinated with entrepreneurs like Nicole. She has exceptional listening skills. I’m not just talking about listening to a friend or a colleague. She knows how to listen to the market.

She’s also innately passionate about the law and improving systems of justice. This passion to improve is the foundation of her current venture, Theory and Principle, where she is chief executive officer.

Theory and Principle has a clear mission: to develop custom web and mobile applications to improve the legal experience for everyone involved.

The company’s clients are varied, mostly large law firms, not-for-profits and foundations, and legal technology companies.

Nicole observes that Theory and Principle clients are essentially trying to solve the same problems. The problems usually involve breaking through the bricks and mortar barriers that have made law inaccessible and difficult to digest for consumers.

You can read the whole article (as well as a number of other interesting interviews) on Molly’s blog, a Just Society.

UK’s Law Society Gazette covers T&P’s market strategy

In an article outlining strategies of various legal tech companies in light of a rapidly expanding legal technology market, Joanna Goodman interview Nicole Bradick on how Theory and Principle maintains its place as market leader:

What of the pioneers operating in an increasingly crowded market? Nicole Bradick is founder and CEO of Theory and Principle, a US startup that builds digital products for law firms and legal departments. ‘When we launched, we were the only product design and development shop with an exclusive focus on legal,’ she says. ‘Since then, we’ve seen others pivot to legal, as well as new shops popping up.’

Bradick’s strategy to remain as market leader has forced her business to pivot. ‘We’ve diversified our client base between “Big Law”, non-profit and legal tech, and as prospective clients started to bring development functions in-house, we adjusted our offerings to support them,’ she says. But she does not see the new legal engineering and design firms as direct competition. ‘We are a full-service product agency focusing on UX/UI (user experience/user interface), whereas they are more about service design. They represent partnership opportunities for us, not competition,’ she adds.

You can read the full article here.

Bradick featured as a “Woman Leading the Legal Tech Sector”

Our CEO, Nicole Bradick, was in great company along with 12 other women internationally who are innovating in the legal space. The article, Women Leading the Legal Tech Sector , appeared on The Technolawgist, a blog dedicated to legal technology. The article included a brief interview with Bradick:

Why Legal Tech?

I moved into legal innovation and technology by accident.  I was dissatisfied practicing law, so I started looking for other exciting jobs in the space. I live in a smaller market, so I wasn’t really finding anything.  That constraint led me to start my first company, which offered high end labor arbitrage to law firms.  Moving into the legal innovation space, I quickly started to see all of the opportunities for technology to help solve some of the stickiest problems in the industry.  I was very quickly sold on this work and am now on my third company in this space. 

Biggest success in Legal Tech?

My biggest success really has nothing to do with legal technology, but instead it’s the team I have been lucky enough to build to work in this space.  I have the brightest, funniest, hardest working team, and I love that the legal industry gets to benefits from their collectively massive amount of expertise. 

What are the challenges of Legal Tech?

Early on, the biggest challenge was just getting taken seriously.  It took years in the trenches proving myself in order to gain the respect I was hoping for at the outset.  With entrepreneurial maturity comes confidence in your company and its offering, as well as a complete evaporation of any imposter syndrome. When selling to large law firms, coming from a position of confidence and a solid record certainly helps. 

 

Check out the article to see interviews with other great women in legal tech!

 

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