Our mission is to improve the legal experience for all with thoughtfully designed digital products.

Our Story

Theory and Principle is the premier product design and development firm for the legal industry. Our designers, developers, strategists, and product managers have deep knowledge in both legal technology and the possibilities of emerging technologies. Together, we’ve built some of the most highly acclaimed digital products in the legal industry.

We are a certified women-owned enterprise.

Out Story Team

Theory and Principle was founded by former lawyer and legal technology veteran Nicole Bradick in 2018. The market at the time had no agency focused entirely on serving the legal industry. Bradick had already been building products for years at a previous company and saw that the market was ready for further specialization.

Since then, Theory and Principle has been engaged by clients globally to improve the delivery of legal services, the justice system, lawyer efficiency, legal education, and access to justice for all.  

The company has also been on a pretty successful mission to educate the market about the value of both good design and bad karaoke.

Our Team

We believe that the difficult challenges facing the legal industry require an experienced, multi-disciplinary team to produce beautifully designed, high quality products. Meet the team who makes it happen.

Matt Boutet
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Nicole Bradick
CEO and Founder
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Alex Denniston
Product Research
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Rose Devlin
Lead Designer
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Brittany Hill
Product Manager
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Kyrene Jackson
QA Engineer
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Emily Johnson
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Geoff Keating
Senior Front-End Developer
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Erika Lam
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Miranda Riendeau
Sales Director
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Josh Smith
Full Stack Developer
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